Social media can be a great place to market yourself and to network with employers and peers. When you ask to be someone’s connection on a social media site, you are saying, “it is great to meet you.” But you have to develop a strategy for social media to work effectively. Facebook, LinkedIn, Twitter, and many more such sites are some of the most popular social media sites, and each of them has advantages.
Twitter is a great resource for information, links, and discussions with and from people you may not know in real life. Follow people you can learn from. LinkedIn is a professional network, so the best strategy is accept all the connection requests you receive—you never know who you might meet and who might have the great professional lead you need. Facebook tends to be more of a personal network, and usually includes people you know in real life or already have a relationship with.
To make the most of possible real-world connections, make sure to include your contact information and past experience on your Facebook and LinkedIn profiles.
Whichever social networking sites you choose to join, the most important thing to remember is that they are online, and anyone can access your information, posts, and pictures. According to HR Communication, “Almost 80 percent of hiring managers and recruiters look at applicants’ online information,” (source) so it is important to keep your online presence professional. You must remain as professional online as you are in an interview. Make sure that pictures, posts, and associations/connections, etc., all reflect someone who is valuable and professional in the workplace.
In the end, social media’s most valuable and important purpose is ENGAGEMENT. Connect with people and share links, ideas, and information. Become part of the social media culture! If you have questions, look me up on Facebook, LinkedIn, and Twitter; I would love to converse with you.