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Graphic Arts


Bachelor of Science

Program Length: 36 months (may be completed in as little as 30 months)

Degree Overview

graphic arts degrees

Bachelor of Graphic Arts

This program teaches you the skills you need to get your messages across in print and electronic media through use of type, illustration, photography, animation, and various other techniques. This Bachelor of Science in Graphic Arts is designed to help you solve communication challenges through a variety of visual solutions, and can give you the proficiency you need to become a freelance designer, or to land entry-level positions in advertising agencies, in-house production departments, and more.

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Course Descriptions

CourseCourse NameCredits

APP 101 Computer Fundamentals 3.5
APP 242 Web Page Design Principles 3.0
CSS 101 Psychology of Motivation 4.0
DES 103 Illustrator Basics 3.0
DES 104 Photoshop 3.0
DES 105 Page Layout Tools 3.0
DES 109 Graphic Design I 3.0
DES 113 Typography 3.0
DES 114 Print Production and Color Theory 3.0
DES 209 Graphic Design II 3.0
DES 240 Information Design 3.0
DES 241 Web Design 3.0
DES 242 Logo and Identity Design 3.0
DES 243 Layout Design 3.0
DES 244 Package Design 3.0
DES 245 Advertising Design 3.0
DES 246 Flash 3.0
DES 250 Portfolio Design 3.0
DES 305 Web Portfolio Design 3.0
DES 314 Advanced Color Theory 3.5
DES 323 Intermediate Photoshop 3.0
DES 324 Intermediate Illustrator 3.0
DES 336 Graphic Design III 3.0
DES 340 Branding and Identity 3.0
DES 344 Advanced Print Production 3.0
DES 355 Graphic Design Business Management 3.0
DES 360 Flash Animation 3.0
DES 365 Flash Action Scripting 3.0
DES 370 Advanced Logo Design 3.0
DES 375 Advanced Package Design 3.0
DES 380 Advanced Illustrator 3.0
DES 460 Advanced Photoshop 3.0
DES 470 Advanced Advertising Design II 3.0
DES 475 Digital Photography 3.0
DES 499 Design Capstone Project 3.0
ENG 101 English Composition 4.0
ENG 223 Communication Arts 4.0
ENG 310 Advanced Interpersonal Communication 4.0
HIS 220 American Civilization 4.0
HIS 300 U.S. History Since the Civil War 4.0
MAN 210 Entrepreneurship 4.0
MAN 223 Internet Commerce 4.0
MAN 230 Advertising Principles 4.0
MAN 333 Marketing Strategies 4.0
MAN 436 Selling and Sales Management 4.0
MAN 443 Organizational Design and Change 4.0
MAT 220 College Algebra 4.0
PHI 221 Introduction to Logic 4.0
PHI 310 Critical Thinking 4.0
PSY 299 Professional Development 4.0
PSY 400 Biological Psychology 4.0
SOC 220 Sociology 4.0
SOC 400 Sociology of Aging 4.0
STA 322 Statistics 4.0

Course Description

Click a course to see the course description.

Tip: Reading course descriptions is a great way to help you decide if a degree is right for you.

Computer Fundamentals

This course introduces the elements of several popular computer software programs in word processing, spreadsheet management, and presentation design, Emphasis will be placed on the basic fundamentals of document creation, saving, and printing along with the more advanced concepts of presentation design.

Credits: 3.5

Web Page Design Principles

This course focuses on designing and implementing a hypertext-based publishing site using authoring and scripting languages, content creation and management tools, and digital media tools. Emphasis is placed on capturing information using emerging web technologies.

Credits: 3.0

Psychology of Motivation

Students review skills necessary to be successful in college, including: note-taking, study skills, writing, finding and using information on the Internet, and reading/understanding college-level text. Students are exposed to basic motivation theories, values clarification, and philosophic principles.

Credits: 4.0

Illustrator Basics

This course focuses on vector software to produce detailed and scalable art for most applications. Course projects explore selection tools, drawing tools, layers, the pen tool, transformations/ distortions, type tools, and modifying paths and shapes.

Credits: 3.0

Photoshop

This course is designed to develop proficiency in the Adobe Photoshop program. This course focuses on the features of Photoshop that professionals consider to be the most important. Emphasis is placed on creating, recreating, and editing images in preparing them for web and print.

Credits: 3.0

Page Layout Tools

This course builds a basic proficiency in layout and production techniques currently being used by graphic art professionals.

Credits: 3.0

Graphic Design I

This course focuses on the basic elements of design.

Credits: 3.0

Typography

This course explores the critical role of typography in graphic design. Course projects place an emphasis on the anatomy of the letterform, the distinguishing features of different typefaces, and creative applications of type.

Credits: 3.0

Print Production and Color Theory

This course focuses on the technical fundamentals of producing professional print publications, including color theory and pre-press.

Credits: 3.0

Graphic Design II

This course implements the basic elements of design with emphasis on effective composition in a variety of projects.

Credits: 3.0

Information Design

This course focuses on visual representation of technical information in a variety of mediums.

Credits: 3.0

Web Design

This course focuses on designing websites with creative interfaces, strong graphic images, functional site organization, and logical navigation.

Credits: 3.0

Logo and Identity Design

This course focuses on developing essential skills for designing logos and corporate identities.

Credits: 3.0

Layout Design

This course uses the principles of effective composition to create multi-page layouts.

Credits: 3.0

Package Design

This course focuses on designing and creating packaging with emphases placed on technical requirements.

Credits: 3.0

Advertising Design

This course teaches the rules of advertising design from both a creative and a business perspective, taking the project from creative brief to concept development.

Credits: 3.0

Flash

This course is designed to develop proficiency in basic drawing and animating tools, with strong functionality, interactivity, and usability.

Credits: 3.0

Portfolio Design

This course focuses on preparing the student's portfolio in preparation for employment. The course culminates in a professional digital and print portfolio.

Credits: 3.0

Web Portfolio Design

This course will focus on successfully presenting work to potential clients via the Internet. Emphasis is placed on identifying strengths and weaknesses of designers and selecting works that best showcase an individual designer's talents. Students will be required to create an HTML-based Web Portfolio site to present to potential clients or employers.

Credits: 3.0

Advanced Color Theory

This course focuses on advanced color principles, terminology, and applications with an emphasis on managing color choices for graphic design projects. Students will examine the specific properties and optical perceptions of color and learn how to create color harmonies for specific design projects based on logic and research and how color values are relevant to specific products.

Credits: 3.5

Intermediate Photoshop

This course will build on the concepts covered in Photoshop Basics by emphasizing advanced Photoshop techniques. Topics covered include advanced color management, quick masks, photo editing, and features specific to the latest Photoshop upgrades.

Credits: 3.0

Intermediate Illustrator

This course continues to build on the concepts covered in Illustrator Basics by emphasizing advanced Illustrator techniques. Topics covered include advanced color management and use of the drawing tools in Illustrator, logo design, file preparation, advanced typography, and features specific to the latest Illustrator upgrades.

Credits: 3.0

Graphic Design III

This course focuses on the different styles that influence graphic design, conceptualizing projects, reinventing clich├ęs, creating balanced layouts, distilling complex information, and motivating an audience. Course projects include creating complex grids, an annual report layout, poster and book designs, art posters, and a direct mail piece.

Credits: 3.0

Branding and Identity

This course focuses on developing essential skills for designing logos, marketing materials, and advertising programs to establish and promote corporate identities. Case studies focus on giant corporations such as CBS, BMW, and Sony, and how they established their corporate images and business strategically. Course projects require designing or redesigning corporate identities for both existing companies and newly established businesses.

Credits: 3.0

Advanced Print Production

This course builds on concepts covered in Print Production and Color Theory. Emphasis is placed on understanding a wide range of modern print methods, including developing technologies. Advanced strategies for overcoming pre-press and print production problems are explored. Projects include multiple pre-press and production versions of print products targeted towards specific reproduction technologies and various software production preparation tools.

Credits: 3.0

Graphic Design Business Management

This course focuses on the essentials of setting up and managing a graphic design business. Strategies are discussed for presenting a portfolio, finding work, and marketing yourself, in addition to registering a company name, establishing an accounting system, and setting up a corporation. Assignments include a business plan, RFP responses, basic accounting, budgeting, and developing business forms.

Credits: 3.0

Flash Animation

This course focuses on drawing and animation techniques for creating compelling characters and interactive environments in Flash. Students explore techniques for using scenes, movie clips, masks, and compound objects to create animated buttons, graphics, cartoons, and interfaces. Emphasis is placed on applying and mastering the principles of traditional animation using the basic Flash toolset.

Credits: 3.0

Flash Action Scripting

This course focuses on the history and basics of computer programming and learning how to write high-level ActionScript code that dynamically places, moves, and alters the elements of a design on screen. Students will be required to build a classic video game step-by-step and employ key ActionScript programming skills and methods while building up a code base that can be employed in a range of personal and professional Flash applications.

Credits: 3.0

Advanced Logo Design

This course exposes students to professional logo and branding design projects. Emphasis is placed on corporate identity, image, branding, and repositioning with reference to intriguing realworld case studies. Course projects offer a range of challenges from a record company logo to an airline branding system allowing students to build personal style within constraints of realistic project briefs.

Credits: 3.0

Advanced Package Design

This course focuses on designing the packaging of branded products for retail display. Course projects include creating packaging for champagne, pizza, and perfume bottles. Additional emphasis is placed on mass-versus-prestige applications.

Credits: 3.0

Advanced Illustrator

This course focuses on designing the packaging of branded products for retail display. Course projects include creating packaging for champagne, pizza, and perfume bottles. Additional emphasis is placed on mass-versus-prestige applications.

Credits: 3.0

Advanced Photoshop

This course focuses on Photoshop's advanced features. Topics include professional approaches to composition, retouching, image correction, and masking. Brushes, lighting textures, and special effects are explored as creative ways of producing high-impact images for print or web media. This course builds upon the basic level of Photoshop and requires projects that are challenging on both technical and artistic levels.

Credits: 3.0

Advanced Advertising Design II

design from both a creative and a business perspective. Case studies include print, web, and TV media showcase advertising at work; persuasion, color psychology, and composition; copy writing and typography; and brand communication. Course projects include ads for newspapers, magazines, subways, and transit/outdoor applications, and a multi-part campaign.

Credits: 3.0

Digital Photography

This course focuses on advanced photography techniques, approaches to composition and lighting, correcting images using Photoshop, and printing high-quality images. Emphasis is placed on developing a solid technical understanding of the medium and identifying individual expressive vision. Advanced projects explore experimental methods for enhancing photographs with digital effects.

Credits: 3.0

Design Capstone Project

This course requires students to complete an individual or group project that will integrate the skills learned in course work for the program as well as a portfolio that can be used to demonstrate work quality to prospective employers.

Credits: 3.0

English Composition

This course focuses on the principles of effective English composition with a comprehensive review and reinforcement of language arts skills. Emphasis is placed on the four essentials of writing: unity, support, coherence, and sentence skills. Practice in proofreading, editing, revision, and clear thinking is incorporated throughout the course.

Credits: 4.0

Communication Arts

This course focuses on developing critical thinking and communication skills in both verbal and nonverbal areas. Emphasis is placed on debate, panel discussions, committee work, conflict resolution, interviews, and editorial writing.

Credits: 4.0

Advanced Interpersonal Communication

This course is designed to provide students with the skills they need to be effective communicators. Students will apply interpersonal communication skills theory to various situations in order to understand the clear connections between theory, skills, and life situations they will encounter.

Credits: 4.0

American Civilization

This course covers the history of the United States from the American Revolution to the present. Emphasis is on the economic, political, and social development of our country.

Credits: 4.0

U.S. History Since the Civil War

This course offers students an overview of how America transformed itself, in a relatively short time, from a land inhabited by hunter-gatherer and agricultural Native American societies into the most powerful industrial nation on earth. The student will learn how dominant and subordinate groups have affected the shifting balance of power in America since 1863. Major topics include: Reconstruction, the frontier, the 1890s, America's transition to an industrial society, Progressivism, World War I, the 1920s, the Great Depression and the New Deal, World War II, the Cold War, Vietnam, economic and social change in the late 20th century, and power and politics since 1974.

Credits: 4.0

Entrepreneurship

This course is a career-related overview of business startups, idea identification, value proposition, and competitive advantages in a student's area of specialization. The student will be able to identify and evaluate new business ideas; to learn how to prepare and evaluate business plans; and to identify capital sources for new ventures.

Credits: 4.0

Internet Commerce

Introduces Internet commerce basics and focuses on business concepts and applying technology in order to be successful. Other topics include globalizing a company, marketing and advertising, market trends, vendor solutions, credit card verification systems, security auction technologies, storefronts, and overall technology architecture. Students will learn to utilize Internet commerce solutions from process re-engineering to deployment and testing.

Credits: 4.0

Advertising Principles

This course presents a general introduction to advertising, its function, and role within the business world. Students learn advertising techniques and how to develop an advertising plan. (Prerequisite: MAN105 Marketing, or with consent of the dean)

Credits: 4.0

Marketing Strategies

This course provides a comprehensive examination of the major components of marketing strategy and how they affect a company's profitability and marketplace position. Core elements are integrated to create a cohesive marketing strategy within the context of an effective overall business strategy. Emphasis is placed on the competitive dynamics and on the integration of marketing strategy into the overall business strategy. Additionally, this course provides the framework for analyzing customer preferences and enhancing customer relationships while building and managing brand equity with effective market communication.

Credits: 4.0

Selling and Sales Management

Develops a working understanding of selling processes and sales management. Includes strategy, development, organization, design, motivation, leadership, and performance analysis.

Credits: 4.0

Organizational Design and Change

Focuses on developing strategies and structures that align organizations with their industry environments. Adapting to changes in technology, power structures, and competition is studied as well as planning and implementing changes in internal systems and processes.

Credits: 4.0

College Algebra

Designed to improve skills in numbers and algebraic expressions, solving equations, graphing, sets, exponents, radicals, inequalities, formulas, and applications.

Credits: 4.0

Introduction to Logic

This course focuses on the techniques for determining the validity of arguments and analyzing problems in the world. Topics include a discussion of informal fallacies, Aristotelian logic, and symbolic logic.

Credits: 4.0

Critical Thinking

This course is designed to provide an interdisciplinary approach to critical thinking and challenges the student to question his or her own assumptions through analysis of the most common problems associated with everyday reasoning. The course explains the fundamental concepts, describes the most common barriers to critical thinking and offers strategies for overcoming those barriers.

Credits: 4.0

Professional Development

This course addresses employment search and acquisition skills. Topics include matching qualifications with job requirements, resume preparation, and job applications. Also includes cover letters, follow-up letters, resignation letters, and recommendation letters. Classroom activities include discussion of basic interviewer questions and interviewing techniques.

Credits: 4.0

Biological Psychology

This course introduces the student to the intricate relationship between biology and psychology. The student is exposed to the emerging field of biopsychology in which fascinating new discoveries are constantly being made. Major topics include: anatomy of the nervous system, plasticity of the brain, sensory systems and attention, wakefulness and sleeping, emotional behaviors, the biology of learning and memory, and psychological disorders.

Credits: 4.0

Sociology

This course addresses the relationships among different social institutions. It examines the dynamics in social groups. Topics covered include the concepts of control, inequity, and change within social groups.

Credits: 4.0

Sociology of Aging

This course contains an interdisciplinary approach that provides the concepts, information, and examples students need to achieve a basic understanding of aging as a social process. This course addresses a broad range of societal issues and covers concepts associated with an aging population. It examines the concept of aging on both an individual and societal level. Major topics include: the history of aging in America; physical aging; psychological aspects of aging; personal adaptation to aging; death and dying; community social services; how aging affects personal needs and resources; and government responses to the needs of aging.

Credits: 4.0

Statistics

Explores practical skills in statistics. Topics include distributions, relationships, randomness, inference, and proportions, This course teaches an interdisciplinary approach that provides the regression, and variance. Emphasis is placed on understanding the use of statistical methods and the demands of statistical practice. (Prerequisite: MAT220)

Credits: 4.0

Total Courses: 54Total Credits: 183

Available at the following locations:

Available Online: This program is delivered fully online.

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See if CollegeAmerica is right for you. Call us at 1-800-622-2894 or request information.