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Bachelor of Science
Business Administration
with a Marketing emphasis


This Business Administration bachelor’s degree program is designed to help you gain entry-to-mid-level employment in a wide variety of managerial occupations. This degree offers you a solid foundation in key business functions such as accounting, sales, finance, and marketing.


With an emphasis in Marketing, you could be prepared to apply the technologies of social media to meet business goals. In this degree program, you can learn about emerging technologies, using technologies for communication with internal and external stakeholders, leveraging technology for sales and marketing purposes, and driving organizational and cultural change.



With convenient locations in Colorado, CollegeAmerica’s campuses offer modern facilities, helpful faculty and staff, and a friendly, personalized classroom atmosphere.

This program is offered at the following location(s):

  • Fort Collins, CO
  • Online through our affiliated institution, Independence University.


  • Social media specialist
  • Business manager
  • Operations manager
  • Human resources specialist
  • Marketing manager
  • Self-employed business owner


The business administration with a marketing emphasis program teaches essential knowledge and skills2, such as:
  • Social media for business
  • Technology in marketing
  • Accounting for business
  • Finance
  • Retail marketing
  • Entrepreneurship
  • Investment
  • Advertising
  • Operations management
  • Sales management
  • Human resource management
  • Influence and persuasion in business
  1. The college does not guarantee a job. Gaining employment is the graduate’s responsibility.
  2. Program subject material is subject to change. For up-to-date details, see the current version of the student catalog.

CollegeAmerica admits students of any race, color, and national or ethnic origin.